Airwai LAIRA App — Call Center Care Package¶
Audience: the call center selling the LAIRA app on Airwai's behalf. Authoring team: Airwai, Inc. (Amir Emadi, CEO) Date: May 17, 2026 Engagement model: vendor sells the LAIRA app to individual field engineers globally (English-speaking markets + EU emphasis). The vendor sources its own leads, runs its own campaigns, and is paid on results.
Start here¶
If you read nothing else, read these five files in order. They will get a new agent to a first sales call in under two business days.
- orientation/about-airwai.md — what Airwai is and why it exists
- orientation/product-fact-sheet.md — what LAIRA app does
- orientation/target-market.md — who buys it
- orientation/pricing-tiers.md — how it's priced
- sales-playbook/call-scripts.md — the actual scripts
Once those five are in your head, work through the rest in the order they're numbered.
Sales presentation¶
The LAIRA app sales deck (12 slides) — the deck you'll use in discovery calls, demos, and customer follow-up.
- PPTX (4.5 MB) — Download — visual fidelity matches the source HTML; embed in PowerPoint, Keynote, or Google Slides
- HTML (live) — Open in browser — best for screen-share; renders at 1920×1080
Usage guidance lives in sales-playbook/demo-script.md.
What you're selling¶
The LAIRA app, a mobile application available on the Apple App Store, used by field engineers and infrastructure inspectors to capture pavement, sidewalk, and right-of-way condition data with iPhone Pro or iPad Pro LiDAR, and export the result as a standards-compliant ArcGIS feature service plus IFC and PDF outputs.
Four tiers: Free, Pro ($29/mo or $288/yr), Team ($49/seat/mo or $504/seat/yr, 3-seat minimum), and Enterprise (sales-led, escalate to Airwai).
Lead with Pro and Team. Free is the trial floor; Enterprise is Airwai-owned.
What you're being measured on¶
| Layer | Metric | Why |
|---|---|---|
| KPI | # of relevant users | The single number that defines whether this engagement is working |
| Key metric | # of sales | Volume |
| Key metric | $ value sold | Mix shift (Pro vs Team vs annual prepay) |
| Key metric | Revenue margin | You have full tactical autonomy; you cannot drive margin below 70% on Pro/Team without escalating |
| Commission bonus | +5% on Rig conversion | When you originate a customer who escalates and closes a Rig deal, you get an additional 5% commission. See operations/airwai-points-of-contact.md for the routing |
Folder map¶
| Folder | What's inside | Read order |
|---|---|---|
| orientation/ | Company, product, market, competitors, pricing, glossary | First |
| sales-playbook/ | ICP, lead sourcing, outreach sequences, call scripts, demo, objections, closing, discount authority | Second |
| marketing-campaigns/ | Campaign portfolio, email templates, social ad copy, promos, optional referral / affiliate scaffolds | Third |
| customer-feedback/ | Feedback loop, interview script, NPS survey, escalation routing | Concurrent with sales |
| operations/ | CRM, lead lifecycle, reporting cadence, KPI dashboard spec, Airwai contacts | Reference |
| compliance/ | Brand, what-to-say, what-not-to-say, data privacy, prohibited tactics | Before going live |
| training/ | Onboarding checklist, product self-training, quiz, ride-along schedule | Before first call |
Operating principles¶
- Lead with individual field engineers. Pro tier first, Team second. Enterprise is Airwai's lane.
- Sell software, not hardware. LAIRA is a software platform. The Rig is a separate sales motion; if a customer asks for the Rig, escalate to Airwai (and earn the +5% commission bonus).
- Cite a standard. Every claim should map to a compliance standard at docs.airwai.com. Audit-grade outputs are the differentiator.
- Stay inside the autonomy envelope. You have full latitude on tactics (campaigns, channels, creative, scripts, offers) within the discount-authority and margin floors. Anything outside the envelope, escalate.
- Federal customers are special. Pro/Team on a federal corporate card is fine. The moment a federal procurement process requires a larger purchase, or the customer asks for the Rig, escalate to Airwai.
- Collect feedback every time. Every paying customer gets a 15-minute interview within 30 days of conversion. See customer-feedback/interview-script.md.
What's NOT in scope for the call center¶
- Closing Enterprise deals (escalate to Airwai)
- Closing Rig deals (escalate to Airwai; you earn +5% commission on the close)
- Closing federal procurements that require formal solicitation (escalate)
- Product roadmap commitments (route to Airwai product team)
- Refunds beyond the standard 14-day window (escalate)
- Any custom contracts beyond the standard click-through ToS (escalate)
Single points of contact at Airwai¶
- Amir Emadi · CEO — sales escalation, pricing, Rig conversion, federal procurement
- Manomit Bal · Director, SW AI — product bugs, feature requests, technical roadmap questions
- Austin Wiggins · DevOps — app stability, technical issues
- info@airwai.com — anything else
Full routing in operations/airwai-points-of-contact.md.
Update cadence¶
This care package is versioned. The version at the time of handoff is May 17, 2026. Airwai will publish updates as the product, pricing, or playbook evolves. Subscribe to update notifications via the contact above.
"LAIRA: Objective. Auditable. Standards-aligned." — Airwai, Inc.