Demo Script — 15 and 30 minute variants

A LAIRA demo is most effective when the prospect sees a real scan run end-to-end. If the caller has access to an iPhone Pro and the LAIRA app, do it live. If not, use the pre-recorded demo videos at airwai.com/demo (placeholder; ask Airwai for the current demo asset).

15-minute demo (default)

Use for: most prospects, time-constrained calls, second touch after a discovery.

Minute	Section	What to do
0–1	Opener	"Quick recap of what you told me last time. Confirm I got it right."
1–3	Capture	Show the app opening, route selection, scan starting. Walk the point cloud building in real time.
3–7	Detection + classification	Show distresses appearing as the scan runs. Click into a distress — show the standard citation, the geolocation, the confidence score.
7–10	ArcGIS push	Sync to sample tenant. Show feature service appearing in ArcGIS Online. Open one feature in ArcGIS.
10–12	Output formats	Show PDF report — flip to the audit-citation page. Show IFC export option.
12–14	Pricing in product	Settings → Subscription. Show Free / Pro / Team in product.
14–15	Close	Three paths: Free tier now, 30-day Pro trial, Pro annual. Which?

30-minute demo (deeper)

Use for: high-value prospects, AEC firms evaluating Team tier, persona-specific deep dives.

Minute	Section	What to do
0–3	Opener + recap	Confirm their workflow, their tools, their decision criteria.
3–8	Capture deep-dive	Start a scan. Walk through capture settings, route planning, offline mode, multi-pass.
8–15	Detection deep-dive	All 19 D6433 AC + 19 PCC distresses. PROWAG slope detection. MUTCD marking degradation. Cite the standard for each.
15–20	ArcGIS deep-dive	Push to tenant. Show schema. Open in ArcGIS Pro (if customer uses Pro). Show portal config options.
20–24	Output workflow	PDF, IFC, CSV. Show how each format lands in their downstream system (PAVER, Cartegraph, Revit).
24–27	Team / collaboration	If Team-tier prospect: show shared library, audit log, RBAC, ABM distribution.
27–30	Close + next steps	Trial setup live on the call, or scheduling for procurement / pilot.

Demo principles

1. Show real data, not staged screenshots. Even if it's a parking lot you scanned that morning, real data is more persuasive than a polished slide.
2. Cite the standard. Every time a distress is flagged, say what standard section it's classified against. This is the differentiator; do not skip it.
3. Let them drive when they want. If the prospect asks "can I see X," give them the controls. The most persuasive demo is the one where the prospect navigates.
4. Don't pitch features they don't need. If they're a solo ADA consultant, don't show them Team features. If they're a Team prospect, don't dwell on the Free tier.
5. Always end with a specific next step. Either a trial activation, a follow-up call on a date, or a clean "this isn't a fit, here's why" close.

Pre-recorded demo videos (when live demo isn't possible)

If the caller can't run a live demo (device unavailable, network issue, ArcGIS tenant access constrained):

Video	Length	Best for
LAIRA app — full workflow (capture → ArcGIS → PDF)	8 min	Default fallback
ADA / PROWAG sidewalk audit walk-through	5 min	Sarah persona
Part 139 self-inspection workflow	6 min	James persona
Municipal pavement workflow with PAVER export	7 min	Maya persona
Industrial-facility forklift-surface walk-through	5 min	Carmen persona

Ask Airwai for the current asset URLs; videos are versioned with each app release.

Common demo pitfalls

Pitfall	Fix
Talking over the prospect during the scan	Silence is fine. Let the product carry the moment.
Skipping the standard citation	This is the differentiator. Don't skip it.
Going too deep on technical details	They didn't ask about LiDAR FOV. Skip it unless they ask.
Ending without a clear next step	"I'll send the trial activation link as soon as we hang up. Talk Friday."
Demoing on a device without LiDAR	Use a device the prospect's company actually has. iPhone 12 Pro minimum.